It is a great time to be in Milwaukee, WI. There has been a revitalization of local art and local business and it is great to bear witness to the creative minds that have come together.
Milwaukee Candle Company was built on the idea of scent-memory connection. The sense of smell has the ability to trigger treasured memories and nostalgic thoughts, and is actually the most powerful of the five senses. This is why the Hometown Collection, which was the first collection of candles, was created.
“I had this grand idea to develop certain scent combinations to be remindful of different parts of the city that I enjoyed exploring” proclaimed founder Kevin Goudzwaard.
“I just wanted to do something on my own, I wanted to pursue this candle idea and see where this adventure would take me” Goudzwaard said.
“I think Milwaukee Candle Company represents many things, one being a curated lifestyle. I once heard this quote from a famous author by the name of Jacob Bronowski that went like this; “the hand is the cutting edge of the mind”. To me, this represents a life full of exploring, making, and finding pleasure in one’s own skill. I have always loved working with my hands and I want to share that with other people.”
Goudzwaard recognizes that there are many trials and tribulations he faces with starting a small business, however he sees this as an exciting new opportunity, not an obstacle. He understands that people do not just want to buy a product, they want to be a part of the story. Instead of buying three candles from Walmart, buying one candle from Milwaukee Candle Company comes with additional benefits other than quantity versus quality.
Buying a locally made product can help build the relationship with the makers, and will advance the company, the local economy, and the buying experience of the customer. Milwaukee Candle Company pours its heart and soul into the art of candle making and developing long-lasting relationships.
“I believe my candles have a heightened sense of quality, personality, and craftsmanship than candles featured in chain stores” said Kevin. “My favorite part of this business is seeing someone’s expression after opening up the lid to one of my candles.”
A consistent working relationship with one-time buyers, loyal customers, and people who love what this company stands for is what makes these candles successful. Candles add the perfect ambiance to any occasion. They provide comfort, communion, familiarity, and wonderful aromas to any room.
Kevin Goudzwaard - Founder (photo: Kevin J. Garay/MCMXC)